Veritas Retail
E-commerce platform migration
340%
Conversion rate increase
0.9s
Page load time (LCP)
+218%
Revenue on launch weekend
↓ 71%
Hosting cost per order
The challenge
An ageing platform buckled under seasonal demand spikes, losing revenue at the exact moments it mattered most.
Veritas Retail operates 6 online retail brands across home goods, apparel, and accessories. Their shared e-commerce platform — built on heavily customised legacy software in 2014 — was failing under load. Three consecutive Black Friday events had resulted in partial outages, abandoned carts, and emergency hosting costs. Conversion rates were 40% below industry benchmarks due to page speed issues.
Our approach
Platform selection & architecture
After evaluating four platforms against Veritas's specific requirements (multi-brand, shared inventory, custom loyalty logic), we selected a headless commerce architecture — a modern composable stack with a Next.js storefront, a commerce API layer, and separate inventory and loyalty microservices.
Performance-first development
Every component was built with Core Web Vitals as a first-class metric. LCP targets were set at under 1.2 seconds for product pages. Image delivery was rebuilt entirely on a CDN with dynamic resizing and AVIF conversion.
Load-tested migration
The migration ran across 14 weeks with parallel operation of both platforms. Synthetic load testing simulated 10× peak Black Friday traffic before any go-live. The new platform handled it without incident.
“Our previous Black Friday was a disaster. This year we hit 4× our normal traffic and the site didn't even blink.”
Priya Sharma
Head of Digital, Veritas Retail
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