18×
ROI within 18 months
6
Countries on single system
↓ 80%
Reporting time
99.1%
Inventory accuracy
The challenge
A 12-year-old ERP system was blocking international expansion and could not be integrated with any modern supply chain tooling.
PrimeFMCG distributes fast-moving consumer goods across West Africa, with operations in 6 countries and 2,400 SKUs. Their ERP — a heavily customised on-premises system from 2012 — could not handle multi-currency, had no API surface, and required a dedicated server team to maintain. Expansion into two new markets was blocked entirely until the system was replaced.
Our approach
Vendor-agnostic evaluation
We ran a 10-week evaluation of four ERP platforms against PrimeFMCG's specific requirements: multi-currency, multi-entity accounting, mobile-first warehouse management, and Arabic/French localisation. The recommended platform was selected on total cost of ownership over 5 years, not licence fee alone.
Data migration
12 years of operational data was cleaned, deduplicated, and migrated. 340,000 supplier records required manual review and reclassification before migration could begin. We built a migration validation suite that ran 4,200 automated checks before any data was accepted into the new system.
Phased rollout
Go-live was staged by country, starting with the smallest market as a live pilot. The full 6-country rollout completed 3 weeks ahead of schedule.
“We had been told by two other firms that our data was too messy to migrate cleanly. Maple & Chen did it — and we haven't had a single data integrity issue since go-live.”
Emmanuel Adeyemi
Group COO, PrimeFMCG
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